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It seems that every time we switch on our television sets we see a celebrity chef in the kitchen, introducing us to a new dish. It would also appear that there is a sudden splurge of famous chefs appearing in adverts promoting the purchase of organic produce and preparing home cooked meals rather than buying ready meals. Furthermore, as their careers bring them prosperity for their cool approaches to cooking, so does their prominence in the culinary media market.

Chefs such as James Martin, Gordon Ramsey and Jamie Oliver now offer a wide range of tableware pieces, cooking utensils, cookbooks and delectable food ranges. However as much as some may not appreciate the consistent appearance of these celebrities, one thing is for certain and that is they have made cooking a trendy past-time by discarding the old-fashioned image of an elderly lady giving clear instructions on making plum pudding, and further moving away from the idea that cooking is a woman's job!

Each chef have had their fair share of hard training to build up their profile in the food market, bringing their expertise in their specific fields onto our TV screens. What are most striking about these chefs are their unique approaches to cooking and their passion for perfection. Take James Martin for example, his love for sweet dishes produce some tasty treats that may be detrimental to ones waistline but introduces posh desserts that appear complicated to make but are in fact very simple and full of flavour.

Furthermore, the James Martin kitchen range would make any guest feel like they are dining at a classy restaurant. He is seen on the set presenting Saturday Kitchen on BBC One, and is also regularly seen on UKTV Food network with his shows such as Stately Supper, Sweet Baby James and was a regular guest on Good Food Live.

As more chefs come out of the woodworks for their own method of cooking, we see more opportunities to turn our cooking skills into an art form. Gordon Ramsey is most famous for his abrupt approach and foul language. However he is also known for his perfection in French cuisines, fresh flavours and keeping things simple. His shows such as Gordon Ramsey's The 'F' Word and Ramsey's Kitchen Nightmare's gained much popularity, as it demonstrated not only his expertise in food but his sound knowledge in the restaurant business.

His blunt exterior gained him great publicity and saw an array of products hit the high street. His products include promoting Royal Doultan collections, his own range of knives, fine wines and confectionary items.
Amongst the blunt approaches to healthy eating and cooking comes Jamie Oliver, who appeared on our TV sets as a young rock star with a passion for fine dining. His show The Naked Chef sparked the trend for laid back approaches to cooking and made him an instant star almost overnight. He has continued to wow the audience for his charitable work and campaigns for better food options for school dinners. He is regularly seen on the Sainsbury's adverts and continues to promote the Tefal kitchen range.

Unique chef experiences were later introduced by people like Hugh Fernley-Whittingstall and Heston Blumenthal, both of whom took a very different approach to cooking. Heston Blumenthal has been dubbed as a culinary alchemist, because of his scientific and innovative approach to cooking fine cuisines. He was famous for producing bacon and egg ice-cream, as well is salmon cooked with liquorice, which demonstrated his passion for taste and experimenting with different ingredients.

Hugh Fernley-Whittingstall is best known for his Escape to River Cottage and TV Dinners series which focused on going back to basics in cooking, sourcing fresh food and fresh ingredients for making simple yet flavoursome meals. His campaign for buying organic poultry sparked much media attention, due to his ambitious and successful TV project, Hugh's Chicken Run, turning Axminster towards free-range chicken. He still remains a prominent figure-head for free-range chicken and producing organic ingredients.

The sudden popularity for sourcing and purchasing kitchenware began from celebrity chefs endorsing or promoting specific ranges. The James Martin range became an instant success for its simple design and established name. People became inspired to spend more time in the kitchen and buying fresh organic produce, also picking up on the trend for using designer kitchenware. The idea was not necessarily to introduce something aesthetically appealing for the dinner table or the kitchen, but to make cooking and dining enjoyable, and easier by using the best utensils. As food is something that everybody are in need of, the concept for quirky ways of cooking made people more conscious of what they were eating and how it was being cooked.

As much as these chefs have reinvented the cooking world, it has invited more people to try their hands on cooking and seeing cooking as a perfected art rather than a chore, that should be enjoyed over good quality kitchenware and dinner sets.

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