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As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.<br><br>The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."<br><br>"So, say you're watching Pirates of the Caribbean"<br>Finger clicks on video and displays wide screen movie.<br>"Mmm, did somebody say Calamari?"<br>Finger clicks back to menu, selects Maps application to search 'Seafood'.<br>"The closest would be..."<br>Map displays all seafood locations and highlights location nearest to you.<br>"Ah!"<br><br>Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.<br><br>The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.<br><br>Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.<br><br>With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)<br><br>The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.<br><br>Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.<br><br>One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.<br><br>At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.<br><br>References<br><br>(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple<br><br>Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from website<br><br>Silverman, D (2007, Jul, 10).  If you're ready to check out more info regarding bubble shooter pet stop by our own web site. Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from website<br><br>Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website<br><br>Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website
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GREENSBORO, North Carolina (AP) - It's last-chance time on the PGA Tour.<br><br>The field at the Wyndham Championship is once again littered with players trying to earn their way into golf's postseason or earn full exemption on the tour for 2018.<br><br>When the tournament begins Thursday at par-70 Sedgefield Country Club, the focus - as it is every year - will be on those players on the bubble and those trying to improve their position for the playoffs.<br><br>"It's a great opportunity to put myself in a better spot heading into next week's playoffs," Henrik Stenson said Wednesday.<br><br>Stenson, who won the FedEx Cup in 2013, arrived at Sedgefield with security for next week at No. 75 on the points list.<br><br>Others have some work to do.<br><br>The top 125 on the points list qualify for The Northern Trust next week in Old Westbury, New York, and also will be fully exempt on the tour next year, if they aren't already.<br><br>Every player from No. 113 (Harris English) to No. 143 (Ricky Barnes) is in the Wyndham field.  If you have any concerns pertaining to where by and how to use Bubble Shooter Pet, you can contact us at the website. Among those directly on the bubble are No. 124 Daniel Summerhays, No. 125 Geoff Ogilvy and No. 126 Cameron Tringale.<br><br>"I guess that would consider me one of those bubble boys now," said Sam Saunders, the grandson of Arnold Palmer who's at No. 127.<br><br>Two players - Kyle Stanley and Shawn Stefani - cracked the top 125 here last year, and five did it in 2015.<br><br>"I need to play solid this week, but you know, my goal is not just to get into the FedEx Cup playoffs," he added. "My goal is to try and win a golf tournament this week. If I don't, and have a solid finish, that will take care of it as a byproduct. Can't get too hung up on trying to move up a couple spots. But obviously, that is of the utmost importance this week."<br><br>Some things to know about the PGA Tour's final regular-season tournament:<br><br>- FORMER CHAMPS: Only two of the past five winners of this tournament - Davis Love III (2015) and Camilo Villegas (2014) - are in this year's field. Si Woo Kim, who tied the event's 72-hole record with a 21-under 259 last year , is not here. In all, six of the eight players to win at Sedgefield since the tournament moved here in 2008 are playing, including local favorites Carl Pettersson (2008) and Webb Simpson (2011). Love, Simpson and Ryan Moore (2009) were placed in one threesome.<br><br>- FAVORITE? The only player here ranked in the top 15 on the points list is No. 9 Kevin Kisner, who led or shared the lead after each of the first three rounds of last week's PGA Championship in Charlotte before finishing in a tie for seventh place , four strokes behind winner Justin Thomas .<br><br>- PALMER'S WALL: This is the first Wyndham Championship without Palmer, who had five top-10 finishes in 13 appearances at what was then called the Greater Greensboro Open. A plaque commemorating Palmer's life and career was unveiled on the course's Wall of Champions behind the green at No. 9. Palmer, who died in September, also played college golf at nearby Wake Forest.<br><br>"The fact that I get to come and play a PGA Tour event where he competed and played is really special," Saunders said, "and really glad that he'll have a permanent mark here."<br><br>- LOTS OF LOVE: Davis isn't the only Love on the course this week. His son Dru, a former Alabama player in his first year on the tour, received a sponsor's exemption .<br><br>___<br><br>More AP golf: apnews.com/tag/apf-Golf

Revision as of 22:00, 16 November 2017

GREENSBORO, North Carolina (AP) - It's last-chance time on the PGA Tour.

The field at the Wyndham Championship is once again littered with players trying to earn their way into golf's postseason or earn full exemption on the tour for 2018.

When the tournament begins Thursday at par-70 Sedgefield Country Club, the focus - as it is every year - will be on those players on the bubble and those trying to improve their position for the playoffs.

"It's a great opportunity to put myself in a better spot heading into next week's playoffs," Henrik Stenson said Wednesday.

Stenson, who won the FedEx Cup in 2013, arrived at Sedgefield with security for next week at No. 75 on the points list.

Others have some work to do.

The top 125 on the points list qualify for The Northern Trust next week in Old Westbury, New York, and also will be fully exempt on the tour next year, if they aren't already.

Every player from No. 113 (Harris English) to No. 143 (Ricky Barnes) is in the Wyndham field. If you have any concerns pertaining to where by and how to use Bubble Shooter Pet, you can contact us at the website. Among those directly on the bubble are No. 124 Daniel Summerhays, No. 125 Geoff Ogilvy and No. 126 Cameron Tringale.

"I guess that would consider me one of those bubble boys now," said Sam Saunders, the grandson of Arnold Palmer who's at No. 127.

Two players - Kyle Stanley and Shawn Stefani - cracked the top 125 here last year, and five did it in 2015.

"I need to play solid this week, but you know, my goal is not just to get into the FedEx Cup playoffs," he added. "My goal is to try and win a golf tournament this week. If I don't, and have a solid finish, that will take care of it as a byproduct. Can't get too hung up on trying to move up a couple spots. But obviously, that is of the utmost importance this week."

Some things to know about the PGA Tour's final regular-season tournament:

- FORMER CHAMPS: Only two of the past five winners of this tournament - Davis Love III (2015) and Camilo Villegas (2014) - are in this year's field. Si Woo Kim, who tied the event's 72-hole record with a 21-under 259 last year , is not here. In all, six of the eight players to win at Sedgefield since the tournament moved here in 2008 are playing, including local favorites Carl Pettersson (2008) and Webb Simpson (2011). Love, Simpson and Ryan Moore (2009) were placed in one threesome.

- FAVORITE? The only player here ranked in the top 15 on the points list is No. 9 Kevin Kisner, who led or shared the lead after each of the first three rounds of last week's PGA Championship in Charlotte before finishing in a tie for seventh place , four strokes behind winner Justin Thomas .

- PALMER'S WALL: This is the first Wyndham Championship without Palmer, who had five top-10 finishes in 13 appearances at what was then called the Greater Greensboro Open. A plaque commemorating Palmer's life and career was unveiled on the course's Wall of Champions behind the green at No. 9. Palmer, who died in September, also played college golf at nearby Wake Forest.

"The fact that I get to come and play a PGA Tour event where he competed and played is really special," Saunders said, "and really glad that he'll have a permanent mark here."

- LOTS OF LOVE: Davis isn't the only Love on the course this week. His son Dru, a former Alabama player in his first year on the tour, received a sponsor's exemption .

___

More AP golf: apnews.com/tag/apf-Golf

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