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The Description Tag appears on the search engine results page just below the page title. Google calls this the snippet. The SEO copywriter will spend a disproportionate amount of time writing the words (no more than 160 characters, including spaces) for a Description Tag. A top listing on the SERPs is of little value if nobody clicks on the link to visit the website. The Description Tag must persuade the click-through. It is, then, the ultimate sales pitch challenge and opportunity. Let's review the results you'll get when you use the Google Keyword Planner. The first column will list your target search terms. The next column, Avg. monthly searches, will tell you approximately how many times the keyword phrase was searched based on the date range and targeting settings you've selected. The Competition column will tell you how competitive your keyword phrases are (high, medium, or low). Step 3e: Limit your outbound links to one that leaves the site. This should go to your main offer page, payment processor, etc. All other links should simply link back to the same page. By the way, if you need to post a privacy policy or disclaimer, create an image of it and post it as an image if possible to cut down on page text.

When all is said and done, online marketing can be cheaper than traditional methods like TV ads and billboards, but it does require a developed multifaceted strategy, and a good amount of effort. You will need creativit, dedication and patience to make it work, but you are able to reach a very large and diverse audience, so your efforts will most certainly not be in vain. Directory structure. The directory structure of your website can make it easy or difficult for search engine bots to find you. A well-defined silo structure, which uses top-level themes and builds downwards, is often the best choice for websites. Wolfram Alpha may have accelerated the collapse of Yahoo 360. Google's broadening of their crawling abilities still has flies escaping the web. Microsoft's next big thing, Bing, could make local, shopping, and travel search more refined, but will it create a need for browsers that Google doesn't provide? Apple did it with Microsoft to sky rocket their computer market share, now it's Microsoft's turn to do it to Google. Revenge can taste sweet when you use lessons you learned in losing to your advantage.

The answer to all the questions above is yes... and no. It depends on what kind of approach you are taking. If you are the plain old SEO guy who isn't aware of Google's content requirements, you'd probably go with keyword-rich titles, keyword meta tags, and descriptions. Don't get me wrong: keywords in title still do matter , but only when it's natural, or you are already an authority with high ranking. Very very effective seo ideas, which could help me to promote my new seo site and expecting traffic. There are many other activities/steps that are undertaken by a professional Search Engine Optimization Company. And, all these steps are directed towards creating a better e-visibility for the website. I like the valuable information you provide in your articles. I'll bookmark your blog and check again here regularly. I'm quite sure I will learn many new stuff right here! Good luck for the next! Ask a direct question that your audience is actually searching for an answer for. Like Are people falling asleep in your meetings?" If I wanted to learn how to make my meetings more productive and interesting, I would probably want to read that article.

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