Structures

Goal: Complicate the graph theory model (please add your links and notes ;)

Graph nodes/ Edges

Notes on graph: Refer to drawings

• Positions of nodes are irrelevant.
• Nodes can be moved, as long as edges are preserved.
• Next, give names to nodes
• Nodes in a square matrix.
• Then, create a 0-1's matrix
• NOW we can do crazy things with this

What were talking about:

If you were to draw out the entire social graph, it would be complicated.

In particular, the Weaponized Social crowd, there are some things to consider...

1. Percolation
2. Contagion
3. Social Contagion
4. Voter Model

Percolation problem

We got this big graph.

Attack nodes at random

How many to take out before it was not connected component?

What would you have to expect to take out if you were taking out nodes at random.

Basically "How do you destroy the internet?"

if you could tell what degree nodes have, would only have to take out ones with high degree of nodes.

Contagion problem

Biological containment: Susceptible, infected, recovered

Now think about it in terms of...

Social Contagion

May adopt behavior because neighbors adopting, or adopting because it's popular.

"the cool factor" - to adopt

"the anti-cool factor" - not too adopt

Voter Model

Influenced to have consensus of +1

Next: Let's RUIN graph theory (refer to diagram)

There is no reason that an edge has to be size 2. There can be a size 3 edge, etc. etc.

"Digital information does not need to be put on one shelf"

"Can we categorize people like that?"

"Not everything has to be nested, it can be sloppy."

"Should communities be inclusive or exclusive? "

Next: Draw something crazy, then make sense of it (refer to diagram with tetrahedran - 4 sided dice)

Adding new shapes and components: Points/Lines/Surface

By virtue of having a filled in triangle, I have edges and I have vertices.

We are having a conversation that everyone can hear and see or engage. But two of us in it can engage with it, or whisper. That two person conversation can have facts. All three people have access to it, and it's known with the facts.

"with common vocabulary we can exchange information faster"

The analysis of how you deal with holes in the network. Where and how can there be holes?

The amount of information that can shared is more; clear there is a mathmatics about how the surface area is larger. Being able to do the comparison of surface area at the dimensional level of groups is noticeable.

Accumulating more facts over time

An interesting thing to consider

"The difference between blank spaces, open, and filled out"

Next: Hyper graphs

There is another way we can draw it.

The duality of persons and groups - ask for link from Ed

Take an affiliation network. This could be Twitter messages and people. You find a lot of things that you miss.

What are things our group is attached to?

You can also use it for more fun points of marketing. There is a wide spread...

The more people that you can reach, the more you can find someone specialized for the task.

A bunch of people read a news article that just appeared and adding it to something they read or want to read.

Everyone that has read it. "It's a good time to remind them when they come back"

Who consistently adds things before their friends.

How things move through that group of people.

How to think through a hate storm:

Person star creates media artifact to share with their 3 people

Works because they are holding the room

Notion of context escape

This person ends up getting it through a different affiliation.

Now it is here. There are a bazillion of people.

And now it is spread.

Or they are adding outside context.

And everyone sees it.

Summarize what we did // Key Take Aways

• Subgraphs are relevant. "What kind of subgraph do you have?"
• "with common vocabulary we can exchange information faster.
• Messages tagged by subgraphs they are pulled by
• Concept: Using a graph, we can show the sharing of information. But is it the same information, or not?
• Can this be done in a non-graphical way? Are there other ways that things came to be?

Next: Now, what to do with this?

Any ideas of where to go with this information?

Draw out the Social structure of 8-10 people

Concrete examples of the concepts

Questions//Observations for communication

Example of a social moment:

• Party - people arrived slowly enough so that their was a big circle.
• Then it got awkward.
• Insert person.
• Turned her back.
• Then immediately changed dynamics and affected the following pairs.

"Most people do not realize the information that they leak" "People will find a way for private communications. If it doesn't exist, it will be created"